ASICS grew from a two-person team to one of the world’s most influential sports brands. ASICS was built on the idea of “Anima sana in corpore sano,” a Latin phrase which translates to "a sound mind in a sound body". This philosophy became a legacy that remains an essential part of the brand to this day.
ASICS grew from a two-person team to one of the world’s most influential sports brands. ASICS was built on the idea of “Anima sana in corpore sano,” a Latin phrase which translates to "a sound mind in a sound body". This philosophy became a legacy that remains an essential part of the brand to this day.